Social media is a fantastic resource for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn’t mean your business should be on every network. It’s important that you choose and nurture the social platforms that work best for your business so that you don’t spread yourself too thin. This blog will focus on working with branding and social media to achieve the best outcome your business needs.

Branding

What is a brand? – it’s your logo right? Your colours, your style? NO – it is more than just superficial imagery. Your brand is how you are perceived and the customer experience, every touch point with your company will be a brand experience, and it’s so important to get it right…

Social Media

Where does social come into it? Well we have seen some extraordinary examples of terrible and brilliant social media over the years. It seems that companies have grasped its importance, and are now willing to commit not only time, but money and marketing budget towards it.

From the tone of voice in your social media to the imagery that you use, we cannot stress enough how important it is to pay the same attention to detail to social media as your next marketing campaign.

Too often we see images like this used to promote brands on the Island.

Socialdiscounts

Not only does this make your brand look like a supermarket chain, but it devalues your company, and actually approaching deals and offers in a branded way, can look so much better.

This example below is an image from a popular brand which is using their brand font, their styling and I’m sure you’ll agree this looks much more professional.

Social media RI

You don’t have to be a graphic designer to create branded posts, with simple guidelines to follow, you can achieve a really great look with apps and services available online. We recommend Adobe Spark as a great method of creating perfectly sized images for all social media. You will LOVE it!

Of course if you have any questions on the use of Social Media, or a little advice on creating styled content to suit your brand, get in touch today!