Reasons why a custom domain name is important for web and email

When creating a new business, one of the most important decisions faced will be choosing the domain name. Having a custom domain name for your business creates a professional appearance. It also helps to generate credibility and brand recognition. Below are 5 reasons why a custom domain name is important for both web and email.

Recognition

A custom domain name will instantly make your business more memorable to users online. It will also ensure that they return time and time again. If it’s easily recognised then chances are potential customers will recommend it to others which are great for referrals as well as generating leads and converting sales. 

Some people even brand and name their businesses based on available domain names!

Credibility

Having a credible domain name makes it easier to convert users and suggests to them you’ve invested in your business in the long term. Being taken seriously in business is key and this cannot be achieved with a domain name that is too long winded or incomprehensible. Stick with a clearly defined strategy and above all else, keep it simple.

Online marketing

With search marketing becoming more competitive having a custom domain name will help you to be found easily online. It can also help to generate more traffic to your website.

While some suggest using target keywords in the domain name, it isn’t effective as it once was. Instead, your domain name should be the groundwork for building your brand. The team at Vision Marketing,  have a wide range of services which would be suitable in helping to establish a strong online presence.

Email

Using a personal email address for your business is not professional. Too often, in fact on an hourly basis we see bestplumberintheworld1992@manx.net advertised, and it looks poor, it really does. You need to create one that shares an exact identity with your brand. It’s an easy way to promote your business in a cost-effective way. You can influence a potential customer via email and in doing so you’ll make sure your brand name is remembered.

You need to create one that shares an exact identity with your brand. It’s an easy way to promote your business in a cost-effective way. You can influence a potential customer via email and in doing so you’ll make sure your brand name is remembered.

It used to be that a custom domain name/email used to cost a fortune! – but it really now does equate to the cost of a weekly cup of coffee…

If you need help with your domain or email accounts as well as any online marketing needs, give Vision Marketing a shout!

[contact-form-7 404 "Not Found"]