Happy, Sad, Poo, Angry, Aubergine (Eggplant). What do all of these have in common… Well you’ll find them on the keyboard of most smartphones whether you like it or not, and you’ve probably come across somebody who uses them to depict EVERYTHING and EVERY conversation, but maybe its just an age thing. (They’re Part of the Emoji Language!)

What are Emoji’s?

Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message or an emotion. It is a shorthand way to communicate. Emojis are different from emoticons such as this smile 🙂 this wink 😉 and this OMG :-O. Emojis use pictures that are governed by the Unicode Consortium – a non-profit group formed in the 1980s to promote standardised coding.

Top Emoji Tips

1. Use the latest technology to reach your audience.

Whether it’s Snapchat, Instagram, or the next big platform, brands need to understand which platforms their audience is using to connect, consume and share.

2. Brands should think “mobile first”.

Mobile phones are more ubiquitous than even mobile internet coverage – and there are still a few more billion people on the planet who have yet to gain mobile access. Brands should start any marketing activity with a strategy that supports mobile access first.

3. Tap into emotion to help drive brand messages.

Studies have shown that emotion is more effective than promotion by a factor of two to one. Brands should think about what their audience cares about, crafting marketing messages that relate to them in a more human way.

4. Make it simple to drive user engagement.

The consumer journey must be as easy as possible. If the rise of emoji teaches us anything, it’s that we are looking for more effective ways to communicate more information, faster. The brands that win are the ones that will deliver amazingly simple customer experiences.

5. Test everything.

Emoji are becoming engrained in our society and are not likely to go away anytime soon, but emoji marketing may not be for everyone. Start small, and test an approach that may work for your brand.

6. Global.

Emoji’s can actually be a great way of displaying affection, anger or any emotions across languages, as some sayings and words can be portrayed in different ways in different cultures. Next time you’re angry, try using a red faced Emoji, I’m sure they’ll get the message…


So, I know you’re dying to go and use your iPhone and send everybody hundreds of Emoji’s, but trust me, moderation is absolutely crucial when doing so. Use them in the occasional Email subject, but don’t forget, you cannot rely on them as they are not universally accepted on some older PCs and Smartphones.


Make sure you check out this blog about Emojis in Fashion.