We’ve all done it, we’ve imagined up some awesome concepts, and created a lovely super high-resolution image for Facebook and then been rejected by the Facebook Police for having over 20% text in our images.

20% Text Problem Solved!

Well, we’ve created you a little Adobe Illustrator Guideline for Facebook Ads to help you stay under 20% (that’s 5 squares in this grid)

facebook text rule


A clear example where we’ve used this rule keeping under 20% text in a modular way can be seen below!

By including the text in a box, it enabled us to clearly see a ‘20%’ field. Of course we’re not suggesting everybody uses the same layout, but it’s a nice simple, classy way to ensure the ‘20% text’ rule is adhered to.

20 percent text rule end2end

We should also add, Facebook have their own tool for checking after you’ve designed, but it’s nice to just know before you submit your image and process it…

Stop Right There!

We’re not trying to put you off Facebook Advertising, we love it!

The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). However, even with this small budget, you can reach thousands of people that meet incredibly specific targeting criteria. You would be lucky to get one click a day in AdWords for that sort of spend.


Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you when you set up the audience targeting for your ads is really impressive. Here are a few great examples of how precisely you can target your ads:

  • Provide business services or consultancy? Consider targeting users with interests in “business”, “marketing” and “advertising”. You might want to consider targeting those over 30 who might be more likely to be in a position of authority at work. You can even specifically target “Small Business Owners”.
  • Sell ladies clothing and shoes online? Target online females whose interests include “shopping and fashion”. Set an appropriate age range and even target only those who tend to shop online using the Digital Activities behavioural targeting.
  • Run an online dating website? Target singles and have separate ads for different gender interests to make them as specific and relevant to the user as possible.
  • Only offer services in your local area? Specifically target the geographical region in which you operate, whether it’s a country, city, village or even postcode region.

You WILL reach your target market…

Well, OK, we can’t say 100%… but the statistics are hard to ignore.

Facebook claims to have 1.28 billion active users with over 800 million users active daily. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook.