We’ve all spent hours of stressful work trying to write copy for our websites, sometimes agonised over the smallest detail, and often the case becomes a matter of design over function, and we’ve spent an hour overviewing some local websites with a great tool from Hubspot called Website Grader.

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What does it do?

So, Web Grader takes a look at some important areas of your website…


Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.

Page Size

The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.

Page Requests

The more HTTP requests your website makes, the slower it becomes. Combine files to minimise the number of requests made.

Page Speed

Best-in-class web pages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.

Browser Caching

Browser caching speeds up your website by storing frequently used content in local memory.

Page Redirects

When your JavaScript and CSS are properly compressed, it makes your website run much faster.

Render Blocking

Remove or defer JavaScript and CSS that interferes with loading above-the-fold content.


Traffic from mobile devices is growing fast. Optimise your website for mobile or you’ll miss out on valuable traffic, leads, and revenue.


Responsive design gives you a bump in search rankings for searches on mobile devices.


Viewports let you control your page width and scale on different device types.


Make sure your website is easy for users to discover—and easy for search bots to understand—with better page titles, headings, and meta descriptions.

Page Titles

Page titles should be no longer than 70 characters in length and not repeat keywords.

Meta Description

Meta descriptions should be no longer than 155 characters in length and should be relevant to the page.


Heading tags distinguish headings from core page content.


Sitemaps help users navigate your site quickly and easily.

SSL Certificate

SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.

Should I care?

Yes, Yes, Yes, Yes, Yes! – You may have a beautiful website, but it has to work for you, and without the correct structure and back-end, you will not be able to succeed 🙁

It’s all over my head!

SEO, PPC, SSL, Whaaaaat?! We understand this sort of terminology confuses even the smartest cookie, so get in touch with us, because its what we do!

It’s OK, I used an agency…

Unfortunately some of the websites we checked were designed by the Island’s ‘Leading’ Agencies…